How to Leverage LinkedIn to Grow Your Business and Brand
with Kerry Watkins, Social for Good
Thursday, 27 February, 10am until 12pm, Zoom
Do you sometimes feel that LinkedIn can be a tricky marketing channel to get right? With over 1 billion users, it can be hard to break through the noise as the founder of a small business, creative practice or social enterprise…
In this practical, online workshop, our Workshop Leader, Kerry Watkins, Founder and Managing Director of Social For Good, will demystify the LinkedIn platform for you, and will share actionable steps you can take in order to build your audience, create engaging content, and ultimately, grow your business and brand.
By the end of this workshop, you will have:
An improved LinkedIn profile and a ‘to do’ list to optimise it;
Confidence to search, connect and engage with your target audience;
Knowledge of content and communications best practice on LinkedIn;
An outline of a content strategy with some actionable ideas to implement straightaway;
An understanding of how to optimise content for maximum engagement.
This workshop is for you if you:
Feel you are not using LinkedIn to its full potential;
Struggle to get engagement on LinkedIn, despite posting regularly;
Are unclear about what type of content to post;
Are lacking in a content strategy specifically for LinkedIn.
Who will deliver this workshop?
Our Workshop Leader for this session is Kerry Watkins.
Kerry Watkins is the Founder and Managing Director of Social for Good, an agency empowering purpose-driven organisations to amplify and measure their impact through ethical and strategic social media.
She has worked in social media since 2010 consulting on projects including gender equality, modern-day slavery, healthcare, and arts & culture and has built a team of 10 social media specialists, all passionate about helping charities and businesses doing good in the world use social media to make a positive impact. Alongside Social for Good, Kerry has studied digital wellbeing for the past few years and is an advocate for the 4-day week.
Who is hosting this workshop? Why women only?
Clare Griffiths is hosting this workshop. She is the Founder of Thrive, and wants to address the gender imbalance in the small business world. In the UK, in 2021, only 21% of small and medium-sized enterprises (SMEs) with no employees were led by women (Business Statistics, House of Commons Library 2021).
Thrive is an impact-led business on a mission to enable female founders, creatives and changemakers gain the knowledge, clarity and community they need to grow a resilient, small business.
This workshop has been made possible, thanks to the generous support of Enjoolata Foundation.
How do I get a ticket?
This workshop is open to anyone who identifies as being a woman or a non-binary person.
Tickets are free, thanks to funding from Enjoolata Foundation.
Booking is essential via Eventbrite:
The Zoom link to attend the event will be shared with everyone who registers for a ticket via Eventbrite. This session will not be recorded.